Contact The Greater Philadelphia Cultural Alliance &
The Philadelphia Foundation for event and ticket information.
Friday, November 13, 2009 from 9:30 AM - 11:30 AM (ET)
Join the staff of The Philadelphia Foundation and the Greater Philadelphia Cultural Alliance to learn more about consumer engagement trends in Greater Philadelphia and the process by which organizations can apply to fund the implementation of innovative marketing plans.
This workshop will be broken down into two parts: The first half will cover Research into Action: Pathways to New Opportunities, a new report from the Greater Philadelphia Cultural Alliance, which highlights two years of cutting edge, timely market research by the Greater Philadelphia Cultural Alliance and others on consumer cultural engagement. The second portion will cover The Engage 2020 Innovation Grants Program, which challenges Greater Philadelphia's arts organizations to dramatically increase cultural participation through compelling and strategic marketing projects that capitalize on the key findings of Research into Action.
Attendance of key project/marketing staff is required in order to be eligible to apply for the Engage 2020 Innovation Grant.
Organizations may register online for any of the four workshops.
The Engage 2020 Innovation Grants Program is supported by The Wallace Foundation and The Philadelphia Foundation and is a program of the Greater Philadelphia Cultural Alliance's research and marketing initiative. Engage 2020. Engage 2020 is sponsored by a lead grant from The Pew Charitable Trusts, with additional support from The Wallace Foundation and The Philadelphia Foundation.
The Greater Philadelphia Cultural Alliance is committed to making Greater Philadelphia one of the foremost creative regions in the world.
The Philadelphia Foundation improves our community by advancing change, leading on issues of importance, forging meaningful relationships and providing knowledge, resources and stewardship.
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